The Body Shop
terribly early in the morning of October 1st, 2007Fifteen days on and the flu virus remains. I must be run down as this is a record for me and I’m fed up with it.
Well, I promised you a new Featured Manufacturer and here it is.
The Body Shop’s natural and wholesome image it would seem was an illusion based on a very clever marketing strategy.
Back in the days when I still worked in Australia, I remember my publicist telling me that in the early days of The Body Shop, Anita Roddick was marketed as a single mother of two by her clever marketing husband.
Hmmm… perhaps I should market myself as a single mother of four.
I don’t need to write further, a very detailed article on altruistic Anita is here.


[…] yola wrote a fantastic post today on “The Body Shop”Here’s ONLY a quick extractFifteen days on and the flu virus remains. I must be run down as this is a record for me and I’m fed up with it. Well, I promised you a new Featured Manufacturer and here it is. The Body Shop’s natural and wholesome image it would seem … […]
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